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How did a Lumberjack invent MILITEC-1®?
The Early Days
Nearly 40 years ago, if you'd asked someone how to find Brad Giordani, the answer might have been, "Go climb a tree!" They wouldn't have been kidding. In the summer of 1976, Giordani was a lumberjack living at the base of Mount Rainer in the Pacific Northwest. Wilderness logging on Washington State's Cascade Range may seem an unlikely place to find someone destined to invent a technologically sophisticated lubricant, but Brad was there setting chokers and cutting timber. For ten years, he worked in terrible conditions of constant rain, snow, and mud up to mid-calf. Those tough conditions taught him many lessons, one of which would change his life.
In the logging profession, one wrong move can be fatal. Falling trees can kick back (known as a "barber chair") and hit the logger. An incorrectly dropped tree can crush you instantly. A sprained ankle or broken leg is often just a step away. Of course, Giordani had many close calls and narrow escapes, but even with the mastery that comes from ten years' experience, there was one extremely dangerous job that still troubled him - chain sawing a back-cut on a leaning hardwood tree.
Chain saws rely on a small reservoir of "bar" oil to lubricate the chain. This small reservoir can unexpectedly run dry and if this happens during the back-cut on a leaning hardwood, disaster strikes. The chain sticks abruptly, the tree splits with a thundering sound, and flying wood can injure or kill the logger. Brad had a few near misses with back cuts, so he realized that keeping his chain saw properly lubricated could be a matter of his own life or death.
Shortly after Mount Saint Helens erupted, a fellow lumberjack showed Giordani a new oil additive product. It promised to maintain lubrication even if the bar oil reservoir ran dry, keeping the chain sharp longer and even helping cut through the volcanic ash. If the claims were true, the additive would boost production while saving lives, so Giordani decided to try it. To his surprise it seemed to work. The chain saw had never run better or cut so well. Giordani was an immediate convert and began using this "Infomercial" oil in his logging equipment, his personal vehicles, and anything else he could think of. He even joined a Multi-Level Marketing program and started selling it to anybody who would listen.
Then the problems started. Feedback from other salespeople and Brad's own personal experience quickly showed the additive had serious faults. If you used too much, or used it too often, internal metal parts would corrode, rubber seals would fail, and a waxy residue would gum up the internal oil passageways. Though it worked well initially, the additive actually ended up ruining the very parts it was meant to protect. A short-term increase in performance at the price of destroying machinery is a poor trade-off.
Since the shortcomings outweighed the advantages, Giordani began searching for other products but after extensive research he concluded that existing oil-additive products had troublesome disadvantages. Some just made the oil thicker with no definable advantage. Others, though initially acceptable, had extreme pressure oils that decomposed and thickened with use, ultimately clogging the oil galleries and passageways. Some products contained fine particles of metal or other microscopic solids or powders meant to aid lubricity and metal adsorption, but they became abrasive or left gummy residues. Still others contained unstable blends of waxy substances requiring heavy doses of solvent to allow them to dissolve in the carrier oil. When heated to engine temperatures, the solvents would evaporate leaving the wax free to coat the inside of the engine and oil filter. Unfortunately, none solved the problem. Brad wanted the superior lubrication the additives promised without the unacceptable consequences.
The Vision
This problem invigorated his intellect. What if the deficiencies of these products could be eliminated while retaining the benefits? What if a product could be developed to offer constant lubrication without destroying the equipment it was used on? In a pivotal moment of insight, Giordani decided that he could be that inventor, and he made a commitment to the goal of creating this lubricant.
But the problems seemed insurmountable. Giordani's funds were limited. He knew nothing about organic chemistry. He also realized that even if he managed to create the elusive formula, the task would only be half over - he'd still have the daunting requirement of thoroughly testing it and then convincing the marketplace of its worth. For most of us, Giordani's next step might not seem intuitive. Obviously, the deep woods offered little hope of conducting intensive, real-world lubricant research and development. Brad needed to go someplace where he could find the necessary knowledge, resources, and facilities to allow him to develop, test, and market a new lubricant. Furthermore, he needed to be able to do it on an exceptionally tight budget. Who could he turn to, and where?